Red Spark Inc

 

What’s the magic word when it comes to success online? It starts with a “T” and ends with a “C”. Just seven little letters – have a guess? Yes – it’s Traffic.

Almost everything we as marketers do is with the sole purpose of getting traffic to an online property. In fact, it almost seems to trump the next step in a website visit which is conversion – but I’ll touch on that later.

Now there is a plethora of ways to get traffic to a website. You have facebook ads, fan pages, tweets, sponsored tweets, mass emails, email lists, video marketing, article marketing, cpv, ppc, seo and I KNOW I’m missing many more.

So you get people to your site in any number of ways. But let’s say that Visitor A is not quite ready to buy your product or service just yet. Off they go from your site – if they clear their cookies or history Visitor A may not even remember who you were. But you are smart; you have an email capture form in place. Before they excited out, Visitor A opted in to your acquisition email sequence because you offered an awesome ebook, bonus or coupon code.

Now in that email sequence you sent them 10-12 emails. Here are the basics of the information you included:

About your business and why you started it.

Valuable information and tips.

Social Proof. This is what others are saying about you. Such as testimonies you have received, positive reviews you have online or even awards your company wins.

A 4 Day Sale Sequence. You can learn more about this in Jeremy Schoemaker’s Email Conversion Guide found here: http://www.shoemoney.com/email-conversion-guide

Surveys. Don’t be afraid to ask people how you can improve as well. Honest customer feedback is invaluable and can offer real insight to increase sales.

Coupons and special discounts.

Why this many emails? Because it takes anywhere from 5-12 interactions with a company for a person to transition from contact to customer.

Now – here is where the headline, The Odd Place People are Searching for You, comes into play.

Time goes by. Let’s say a whole year. Visitor A finds a need for your product or service. But how can they easily find you again?

Guess where Visitor A searches to find your company. No, they don’t have the time to go to Google and wade through thousands of sites to find yours. Visitor A has no time for Facebook so they are not your friend nor did they Like your fan page.

Here is where they are searching for you: Their Email!

Visitor A thought your content was valuable. You offered them tips that answered questions and saved them some time.  You gave them a coupon code that didn’t expire because they trusted you with their email. Visitor A liked all the testimonies they read about your product or service in email 7.

How do I know people search this way? Because every day I see sales come through a system called the PAR Program (www.parprogram.com). Sales by people from links from emails sent over a year ago. Pretty impressive isn’t it!

People remember when you provide value to them and it’s much easier to search their email accounts to find you. That is why it’s so important to build that relationship through a trusted email list.

Now, I said before I’d touch on conversion. Many times we are so focused on getting traffic to the site that we totally bypass the fact that the landing page has to convert.

Here’s the kicker, a visitors first contact with a website does not necessarily result in a sale taking place immediately. People may just be looking for information – still on a reconnaissance mission.

Wouldn’t it be wonderful to have an automated system that takes this off your hands, puts your visitors into an acquisition email sequence and once they buy then put them automatically into a retention sequence. This retention sequence then keeps them coming back and purchasing more!

That is what the PAR Program does, it stands for People Acquisition and Retention. It’s an automated system that takes an email contact to a repeat buying customer. You can also track how much each individual person is buying from you. How much a facebook, twitter, linked, google plus user brings you – exactly who is purchasing and reveals your buying demographic for further targeting.

I want to invite you to check out the PAR Program and sign up for your free personal demo at www.PARprogram.com.

Happy Marketing!

 

 

{ 0 comments }