Mobile traffic accounts for nearly 13% of all web traffic

While 13% may not seem like a lot, this number was only 1% in 2009. It grew to 4% in 2010, and finally hit 13% in November of 2012. Those who haven’t optimized their sites for mobile use may be missing out on this key, growing audience.

Mobile searches have grown 400% since 2010

Smartphones and tablets allow users to have instant access to information. Instead of having to wait until they’re near a computer to do a web search, they can simply pull their phone out and get the information they need. Having a mobile site allows users to more easily explore your practice, without having to painstakingly navigate a site designed for much larger screens.

57% of people won’t recommend a business with a bad mobile site

Websites are typically designed to fit onto a large computer screen, not a small smartphone. So what happens when users try to access these sites on their phones? They’re constantly zooming in and trying to navigate an unnecessarily clunky interface. A sleek mobile website helps users navigate your site with ease – and potentially recommend your services to someone else.